The buyer persona and message development templates Adele Revella provides on her site are an interesting reference as you construct yours. As stand-alone templates for buyer personas, I wouldn’t recommend any of them. On the other hand, there are some great strategic components and insights you might pull from these to help put some backbone in a fluffier persona template. Check ’em out at Buyer Persona Institute.
Here’s a nice, clean and simple one-page persona template “shared by the folks at Orange Bus” presented here on the “Wireframes” blog of Linowski Interaction Design. Short and sweet, but captures some good core information about a persona. This would be a good starter for developing a set of usable personas. It’s in .PDF format, so you’ll have to re-create it in a file format that works best for you and your organization. Good to look at for reference at least.
The focus of the persona is to capture primary demographic info, the persona’s “back story,” motivations, frustrations and, “Their ideal experience” — all good things, and nicely captured as a one-pager.
Props to HubSpot for providing some useful “how to” info about creating personas in their free*** persona template and instructions: “The Marketer’s Guide to Creating Buyer Personas.” The template (in .PPTX format) is a reasonably good resource, although it doesn’t quite live up to my high standards for being a strategic tool. It’s better than nothing, and better than the usual fluff template. It would be a good starting point to build on.
*** It’s “Free” but you’ll have to submit your contact information in order to get your paws on it.