Kathleen Booth, CEO of Quintain Marketing provides some good tips on developing and using personas in her blog post Using Audience Personas To Improve Your Marketing ROI, although I might suggest the “how to use” part at the end is relatively “lite” on content, and doesn’t quite deliver much in terms of how to effectively develop a strategic framework based on personas, customer lifecycles, the buyer’s journey, etc. In the end, it’s not a strong “how to” piece, but it offers some good bits of wisdom. Perhaps better if the title started with “A few good tips on…”
UX pro Jason Crane presents an interesting approach to lean persona development on his snapperwolf.com site in this post “How to create a lean persona.” Although the output seems “light” (IMHA) from a strategic perspective, the point seems more to be about speed of execution. He offers a few steps to building and using lean personas – ones that could give you a quick start to using, then refine over time. Good tips.