Latest Blog Posts

From Search Engine Journal: “Marketing Personas: The Complete Beginner’s Guide”

Although published on April 1st, it’s not a joke… this post is a great start for someone wanting to dive into persona-making.  http://www.searchenginejournal.com/marketing-personas-complete-beginners-guide/

Templates at Buyer Persona Institute

The buyer persona and message development templates Adele Revella provides on her site are an interesting reference as you construct yours. As stand-alone templates for buyer personas, I wouldn’t recommend any of them. On the other hand, there are some great strategic components and insights you might pull from these to help put some backbone…

Using Audience Personas To Improve Your Marketing ROI

Kathleen Booth, CEO of Quintain Marketing provides some good tips on developing and using personas in her blog post Using Audience Personas To Improve Your Marketing ROI, although I might suggest the “how to use” part at the end is relatively “lite” on content, and doesn’t quite deliver much in terms of how to effectively…

How to create a Lean Persona

UX pro Jason Crane presents an interesting approach to lean persona development on his snapperwolf.com site in this post “How to create a lean persona.” Although the output seems “light” (IMHA) from a strategic perspective, the point seems more to be about speed of execution. He offers a few steps to building and using lean personas – ones that…