How to Create Personas: Articles, resources, examples, case studies and other references.

How to create a Lean Persona

UX pro Jason Crane presents an interesting approach to lean persona development on his snapperwolf.com site in this post “How to create a lean persona.” Although the output seems “light” (IMHA) from a strategic perspective, the point seems more to be about speed of execution. He offers a few steps to building and using lean personas – ones that…

UIE – Best Practices for Creating Personas

The web site and product usability smarty-pantses at User Interface Engineering – Jared Spool & Co. – are long-time thought leaders on the creation and use of personas. The UIE site contains a wealth of reference, tips, good ideas and best practices for creating and using personas. UIE has a number of great articles, posts…

HubSpot’s Persona Template

Props to HubSpot for providing some useful “how to” info about creating personas in their free*** persona template and instructions: “The Marketer’s Guide to Creating Buyer Personas.” The template (in .PPTX format) is a reasonably good resource, although it doesn’t quite live up to my high standards for being a strategic tool. It’s better than…