Kathleen Booth, CEO of Quintain Marketing provides some good tips on developing and using personas in her blog post Using Audience Personas To Improve Your Marketing ROI, although I might suggest the “how to use” part at the end is relatively “lite” on content, and doesn’t quite deliver much in terms of how to effectively develop a strategic framework based on personas, customer lifecycles, the buyer’s journey, etc. In the end, it’s not a strong “how to” piece, but it offers some good bits of wisdom. Perhaps better if the title started with “A few good tips on…”
UX pro Jason Crane presents an interesting approach to lean persona development on his snapperwolf.com site in this post “How to create a lean persona.” Although the output seems “light” (IMHA) from a strategic perspective, the point seems more to be about speed of execution. He offers a few steps to building and using lean personas – ones that could give you a quick start to using, then refine over time. Good tips.
The folks at Agile UX have a few good articles about creating and using personas within the context of agile-based user experience work. Although we tend to focus on the persona for content strategy and content marketing, there’s a fine line — in fact, considerable overlap — between these various pursuits. That, and worth pointing out that agile approaches to UX are worth looking at when consider approaches to balancing the strategy and the execution components of Content Strategy methodologies. That said, a few of their articles worth reviewing include:
- A day in life of an AgileUX Practitioner: Personas
- Personas in Agile Development: YES we can!
- Agile UX in Practice
- User Stories: hear the User Voice! (Note this isn’t directly persona-specific, but the user-centric approach to developing “user stories” in agile methodologies relates well to persona development.)